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    «Sustainability transformation, from science to market.»

Yasenashi is a partner for researchers, knowledge holders and start-up companies with environmentally and socially sensitive goals to foster business innovation, strategic pathfinding and sound financial growth.

Offerings


To develop a business is a challenging task, definitely. To push it with in an ecological spirit even more. During long business days reflection on current course and future steps may drop from the table. In six months time it will become something you may wish you had done now. To develop a business is a challenging task, definitely. To push it with an ecological spirit even more. During long business days reflection on current course and future steps may drop from the table. In six months’ time it will become something you may wish you would have done now. If you’re reacting to changes others introduced as well, then you aren’t getting ahead -- you’re just keeping up. The real edge is in seeking out knowledge and support that other people don’t have.

We work with running businesses, new start-up’s and single persons to bring ideas to life, transform technical innovation into business and innovate organizational structures or working stiles. We work science based, case oriented and sustainable. To push our knowledge base and provide you customized solutions we partner with different companies, institutions and participate in networks. We never stop learning, also life never stops teaching.

Strategy development and strategy review

A goal without a plan is just a wish. We challenge your goal and plan from different perspectives with the aim to make it more robust, but also clearer and lean.

Identify new business opportunities

The full potential of a new idea, product or different application grows out of discussions with persons from other disciplines and with diverse views and opinions.

Plan, evaluate and review co-operations

Co-operations imply many options and advantages, but if not set up in an efficient and effective way they do not reveal the expected potential and can even show an opposite effect.

Fund raising and investor relations

Financing start-up or expansion activities requires the right partners for the right phase at the right time. Finding them can be time consuming and distracts from operational goals.

Transform and improve existing and new business

Different methods allow to improve existing or to implement new business: we support you to implement Change Management, Knowledge Management, Process Management, Performance Management or Lean Management.



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    «The significant problems we face cannot be solved at the same level of thinking
    we were on when we created them»
    Albert Einstein
  • Header Motivation Final 05
    «The significant problems we face cannot be solved at the same level of thinking
    we were on when we created them»
    Albert Einstein
  • Header Motivation Final 03
    «The significant problems we face cannot be solved at the same level of thinking
    we were on when we created them»
    Albert Einstein

Motivation

The main topics today are climate change, the fast decline of diversity of species, increase in population, the declining condition of the sea and the overstraining of natural resources. Of course, disasters like war, famine and global poverty cannot be neglected. These require distinct actions from global organizations. But without the prevention of a global climate catastrophe all our problems will become irrelevant. Time is running, and rehabilitation is always much more complex and expensive than prevention. So, how do we tackle this best?

It requires science, technological progress, market-based internalisation, precautionary actions, new social values and thinking as well as a lot of good common sense.

Twiddling one’s thumbs and wait for a technological breakthrough is one option. But more appropriate and efficient is starting new initiatives, and thereof it never has enough. So, we think there is room for one more, Yasenashi. We foster and support new ideas, arguments, technologies and processes, which push the transformation to a sustainable, even «blue» economy and society. Everyone can start at the own doing, step by step this will add up to a big effect. After many years of exploitation, we now enter the phase of protection and caring, to our all benefit.



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    «Progress is impossible without change.
    And those who cannot change their minds cannot change anything.»
    G. B. Shaw

About

What?

Yasenashi


The name originates from the Japanese word for the wild pear tree, “Yasei no nashi”. Today the wild pear (pyrus pyraster) is difficult to find in natur, but had an important role in the history of mankind. Even the old greeks mentioned the tree in writings and poems. When young the wild pear grows fast up to 20 meters high and can become over 120 years old. Pears, fruits in general, stand for a healthy nutrition for humans and animals alike. Trees symbolise growth, strength and nature, are influenced by their surroundings, are well anchored, but flexible during a storm. Additionally the wood can be transfered into different applications.

Wild stands also for „not domestic“ or „not tamed“. At Yasenashi this stands for new ideas, weird thoughts, all new. Something new is first unusual, but becomes quickly a new part of us.

And by the way, when did you last time walk between trees, in a forest? Being around trees ("forest bathing") reduces anxiety, boosts your immune system, and amplifies feelings of wellbeing. The reduction of anxiety has to do with the essential oils trees emit, phytoncide. Breathing in tree air doesn't just feel fresher -- it actually is; it boosts your intake of phytoncide, which improves your overall health.

Founder and Partner

Dr. Markus Mueller


  • Experience

    24 years industry experience in:
    Leadership, People Development, Process Management, Operational Excellence, Project Management, Business Innovation and Performance Management

  • Education

    MBA and Doctorate in Economics from the Faculty of Business and Economics, University of Basel, Switzerland

  • Publications

    Müller M. (2007): Flexible Risikobeurteilung im Venture Capital-Geschäft. Zeitschrift „Vision“, Herausgeber ITERA Treuhandgesellschaften, Ausgabe Nr. 1, S. 14-16

    Delco F., Müller M. (2006): Does a liver center make sense from a cost perspective? Journal of Hepatology, 44(4), S. 642-646

    Müller M. (2006): Kooperationen von Jungunternehmen als Instrument des Risiko-Managements in Venture-Capital-Gesellschaften. Band Nr. 9, Buchreihe der Swiss Private Equity and Corporate Finance Association (SECA), Haupt Verlag, Bern

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